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10 ways to lift your social media game right now
Social media can make (or break) your events business. When it comes to implementing a strategic social media plan, many of our events industry colleagues are just missing the mark. There are a few key things that you can start (and stop!) doing right now to lift your game and deliver social media campaigns that are en pointe.
Using overly promotional posts. Facebook will simply not allow for it any longer. Most business owners do not understand the purpose of Facebook and want to see direct and immediate leads which in turn leads to overly promotional sales pitches. This goes against what Facebook is intended for, and recently Facebook has made changes to ensure this style of post will be blocked from obtaining reach.
Using the Facebook call to action button. Take advantage of this free new feature on your company page. Hover over the button and go into Edit mode to choose your call to action and to link back to the relevant part of your website. Calls to action can include ‘watch video’, ‘sign up’ and ‘book now’. This button is a great, in your face call to action to get your target market to sign up for your newsletter, click through to your latest video etc.
Using hashtags. Most people I meet have heard the old ‘don’t use more than 3 hashtags or people get annoyed’ sentiment which is completely incorrect. A hashtag is a label that helps define and categorise your content. It is there for the purpose of people searching for content that they are interested in. Therefore it is important to include several hashtags (there is no exact amount I would recommend) that are relevant to the type of people you are hoping to attract to your post or page.
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Guest post by Lauren Lacava
Lauren Lacava is the Director of Max Capacity, a Melbourne-based consultancy specialising in management and marketing strategy for the hospitality industry. Their ambition is to ensure your business reaches Max Capacity.