When designing an event space for Melbourne Cup what do you need to consider?
3. Use the opportunity to showcase your brand values and what you stand for. For example, TJ has worked on a marquee for The Herald Sun that featured key elements relating back to the newspaper’s history and integrity. They found interesting ways to use old newspapers to create amazing installation pieces and talking points.
4. Make sure you have a private ‘tote’ at your event so guests get the full racing experience and don’t need to leave your event to place a bet!
5. Make sure you have entertainment planned throughout the day – it can help encourage your guests to stay in your area. If you can manage it, arranging for VIPs and celebs to pop in is a great idea too!
What are the key features you should look for when choosing a venue for a Melbourne Cup event?
What design trends do you think work best for race day events?
Styling trends this year?
Other ideas for events around Spring Carnival…