Avant-garde; adjective. Favouring or introducing new and experimental ideas and methods.
The Fashion Element
The Event Production
Avant-garde; adjective. Favouring or introducing new and experimental ideas and methods.
Meet Shaina Kolzow. Currently the Creative Event and Brand Manager at Gastronomy she LOVES food. So much so that she has a Bachelor Degree in Food Science and Human Nutrition! Shaina hails from Illinois in the States and knows first hand that event planning is in the top 10 most stressful jobs a person can have. To wind down she loves good take away and a glass of wine. Join us as we meet another passionate Event Pro…
I have been in the hospitality industry since the very beginning. Starting my first jobs in cafes and restaurants is where my passion for food began. My interest in food, now my biggest hobby, brought me to seriously consider culinary school. Instead, I earned a bachelor’s in food science human nutrition and in those years met a start-up catering company run by two sisters setting the bar for catering with incredible food and stunning presentation in my home state of Illinois back in the States. With them I worked just about every position from full time in the kitchen to front of house supervisor to most recently acting as the Director of the brand-new event venue space they built from the ground up. It was a hustle from the very beginning but after 10 years working with some of the most creative, hard working bunch, my time with that team has shaped who I am today. Somewhere in the middle of those years, I took time away to work with a bigger brand caterer working in Chicago’s most elite venues where I learned how to work in a more corporate environment. This year I joined my partner in Sydney for my biggest adventure yet and have settled in nicely with the Gastronomy team where I am encouraged to push my creative boundaries for our clients.
There are so many on this list, each memorable for unique attributes, but one that always jumps to mind would be my first big budget, multi-day, multi-million-dollar incentive trip conference. I was an intern and it was the first time I had been exposed to the possibility of events so elaborate with celebrity guest speakers and over the top evening events.
That no matter how much you want to sympathise with your client’s own planning dramas, it’s always best to stay professional. There’s a reason event planning continually finds itself in the top 10 most stressful jobs next to surgeon and military professionals, so avoiding that extra stress is key to staying on top of the tasks on your own to-do list. Plus, you can still find the balance to maintain a friendly relationship with your clients!
It’s going to be harder than you imagine from the outside but don’t give up. If you find it’s right for you, you will also find the systems and procedures you need to successfully tackle each event. The satisfaction delivered at the end of each event is so worth it!
Southeast Asian food. I could eat pho for breakfast lunch and dinner!
I totally unplug. I used to love a social event with the team after events but now I find I need that time to unwind quietly, usually with my favourite cheat meal (whatever takeaway meal I’m craving that night!) and a glass of wine.
It’s been said before, but I’ll say it again: love your work and never work a day in your life.
Often working odd hours, the biggest challenge remains keeping a balanced routine during the busy weeks.
A long walk in nature or high fashion magazines. Between the two you’re sure to find the hottest trends and natural beauty to build fresh ideas.
I rarely hosted a formal dinner party, so often when hosting, I’ll cook the recipes I know are a hit, nothing fancy. Baked brie en croute with my onion jam often makes that list – it’s just simply delicious and deceivingly easy.
Definitely cocktail party. The vibe is usually a bit more casual and better for mingling with the guests.
Anywhere where I can find adventure mixed with relaxation and amazing food.
Almost always a glass of bubbly, but I won’t pass up a creative specialty cocktail if available either.
The key is bringing several pairs of shoes. After enough hours on your feet, no shoe is perfect, so I find that mixing it up helps. Sneakers for set up, a heel or less comfortable/more stylish shoe for the official event start and when necessary another pair of professional flats for the latter half of the event.
Just like Coco Chanel once said, “before you leave the house, take a look at yourself and remove one piece” – often times simplifying event décor can speak louder than cluttered design.
Just like in catering, the best home party trick is to prepare as much as possible by the day before, that way on the day of you can work on the finer details and enjoy your guests
Nothing sticks out prior to the event, but once working a wedding the mother of the groom asked me to remove the children dancing along on the dancefloor during the couple’s first dance. Now that’s something I won’t ever forget. It still makes me cringe today!
“Great minds think unalike”
“Just an outstanding, professional performance. No drama. Adults all around. Problems solved. Seamless execution. Promises kept. Partners Happy. All silky smooth. What more could one ask for? Be very, very proud. Bright days ahead.”
Meet Nicole Major. Currently the Event Manager at Palour Group (Riley St Garage) she is just about to graduate from university studies after 6 long years studying part time by correspondence. Talking with Nicole you can tell she loves the work she does and it shines through in the awesome events she produces and the connections she makes with her clients. She loves chocolate, Whitney Houston and a Strawberry Caprioska so join us as we get to know another fabulous event pro, Nicole Major.
I studied at The International College of Management, Sydney and left with a Bachelor of Business Admiration with a Major in Event Management in conjunction with Macquarie University. While studying I started working in events with Merivale as a waiter. After three years and learning skills in food, beverage and management I left my then position as an Event Supervisor for a more stable position which lead me to Lynwood Country Club to set up their corporate, private and wedding packages etc.
From here I moved to Public Dining Room on Balmoral Beach looking after all events, administration and marketing. After five years here and almost ten years in the industry it was time for a change resulting in leaving without anywhere to go and three and a half months off trying to figure it out I landed as Event Manager for Parlour Group looking after specifically, Riley St Garage, Busby & Stanton & Co.
Six years ago now I made the decision to study by correspondence and this month has seen me submit what I hope is my final assessment, I now wait till the end of the month for results. At the conclusion I will be walking away with a Bachelor of Business with a specialty in Marketing, Promotion and PR from Charles Sturt University.
There are a lot to choose from and all for different reasons but its actually the events that are held for personal reasons that pop into mind when I think about this question. The birthdays, the christenings, weddings, even wakes. They are all celebrations that are being held and mean something to someone else and they are trusting you to bring it to life and be a part of it.
My favourite birthday celebration was at Public Dining Room for Graydon King, a regular diner celebrating his 70th birthday and working with himself and his wife, Wendy, was an absolute pleasure. They were open to ideas that could make the evening special for everyone and it was always, and still is, a pleasure to see them pop in and say hi!
My FAVOURITE wedding was a canape one for Natalie & Mitch Waters in 2015. This couple was AMAZING! So chilled and laid back and so in love! I loved chatting to Natalie about anything, not just wedding things but general stuff. The unexpected phone calls and laughs made it one to remember and the wedding night was no different! Their family and friends were just the same and they all took in their stride when it decided to bucket down on them while having their ceremony at the rotunda! Natalie is the only client in ten years that I have befriended on social media and had the pleasure of witnessing her growth as a business woman, wife and now mother! Each year when it pops up that it is their anniversary and a beautiful picture and words is posted by her it always puts a little smile on my face as I was lucky enough to be involved in that day!
Plans never go to plan. No matter how organised and structured you think your event is, it will never run the same way as on paper. If you aren’t adaptable then this is when things go south.
Passionate – if you don’t love everything about events (the good and bad) don’t do it!
Team player – an event is more then just the manager/planner/coordinator. It is everyone that has a hand in any part of it
Open minded – the answer to a question/request from a client should never be “no”. If it is something that you have never done before the answer should be “let me see”. Everything should be possible to make every event what a client wants it to be, if not more.
Breathe! The events industry is in no way as fabulous as everyone thinks. It is hard work and can be long hours! The best thing to learn and actively implement is the ability to breathe and take a step back when (excuse the language) ‘shit gets real’
Whitney Houston ‘I Wanna Dance With Somebody’
Hugs with my furbaby and chilling with my BF, if its really tough wine!
Cheese and cured meats are an expected staple whenever anyone is at my house! They are pretty amazing if I do say so myself
A fan of both! Depends on the occasion and the people attending
Keep it simple!
I have a crazy long tongue and can stroke my nose with it
Gold fish to be used as part of the table centrepieces to then be taken by the guests at the conclusion of the event.
When people say they want to bring a little magic to someone’s lives, we immediately think of making someone smile. Making someone stop, enjoy the moment and be filled with wonder, happiness and joy. Well, without being too cliché, we think that we have the perfect way for you to bring a little magic to your next event… and that’s by hiring a magician to perform!
A magician is one of the best entertainment choices you can make because they can adapt to all types of events and will appeal to all audiences – even the hard-to-lease guests!
So, without further ado, let’s take a look at why hiring a magician is the perfect entertainment for your next corporate event, private party or wedding.
A magic show always pulls a crowd – whether it’s sleight-of-hand tricks, disappearing rabbits or impressive illusion acts. Young, old, male, female, rich or poor – no one can help enjoying a magic show.
For some, they are swept up in the mystery of the performance, totally blown away by what the magician is performing and happy to embrace the unknown. Others (the cynical ones) are just as intrigued and while they may watch intently trying to “guess” the magician’s secrets, they are secretly please to be baffled.
NB. If you are of the cynical inclination, guess all you want, but don’t spoil the show for those of us who love to be impressed (no spoilers or “Negative Nancys” please).
Forget sitting back and watching a dance performance or listening to a singer, a magician will engage your crowd with an interactive performance. They invite members of the crowd to participate in the performance – and who doesn’t love seeing Frank from accounts holding a playing card in his mouth, or being caught with a coin coming out of his ear!
Magicians are well-trained performers and can easily customise the length and style of their performances to suit your event. Have your magician in the crowd entertaining guests during pre-dinner drinks, then perform a feature show during dinner. Maybe ask your magician to incorporate elements of your company’s brand into their performance.
Want to have entertainment but don’t have the space on your floor plan for a large stage? Then a magician is perfect. They are usually solo performers and can adapt their show to the space you have available.
Don’t have the budget or facilities (power, etc) for a big production? Again, a magician will be able to tailor their show to suit your venue and event.
Having a magician at your event, whether as a roving performer or a feature show, is guaranteed to get your guests talking! A magician is great at engaging small groups or large audiences who will ultimately feel like it’s us (the guests) vs the magician. People are curious by nature and always want to know how the trick is performed – This is a great ice breaker and brings guests together as they discuss the act (and their amazement) with people they don’t even know.
Hosting a networking event where people don’t know many other people attending? Perfect!
Finally, it’s worth noting that hiring a magician isn’t going to blow the budget and you’ll get great value from the effect their performance can bring to a room.
So, this party season bring a little magic to your event by hiring a talented magician!