The past decade has seen technology advance at a rapid pace, transforming the way we work, live and play. There are so many new ways to integrate technology into the design of our events, and it isn’t surprising that event organisers have quickly embraced them.
New innovations are giving us more interactive ways to connect with others, and the best part is, it is becoming much more affordable to integrate. However, as exciting as this is, using technology just for the sake of it, won’t necessarily help you achieve your objectives.
To help us understand how to get the most from these latest innovations, we recently caught up with AV1, an Australian-based audio visual and production company. The team at AV1 know all there is to know about using technology in a way that will not only hit your event objectives but achieve far greater human connectivity and engagement than you’ve seen before.
1. Consider the impact of each technical element
The first thing to consider when planning a tech-savvy event is to take the time to ensure the technology you’re using focuses on enhancing human interaction, rather than replacing it.
The purpose of a live event is to cut through the noise and offer a memorable touchpoint with your target audience, so the technology you integrate needs to improve the overall experience.
Choose elements that suit the design of your event and match your objectives rather than simply specifying the newest technology with the biggest hype.
Ask yourself, what will help you to create a memorable event that resonates with your audience?
Don’t be afraid to implement older or more traditional technology aspects – many of these have been continually upgraded and are now even better at engaging your attendees.
During the planning process, review each type of technology and the impact it can have on the overall experience.
2. Choose technology that connects your brand with your guests
When planning each element of your event, it is always best to remember that you have people attending, not mindless robots – celebrate the human element.
By choosing technology that engages your guests’ senses and connects your message with their human ability to think and feel, it will improve the impact of your event’s core purpose.
Consider how you will use sound. Perhaps include soundscapes of nature or a busy street.
Immerse guests in the experience with visual spectaculars like colourful lighting, dark moody tunnels, fog screens, motion graphics. Or incorporate moving projection – on the floor, the ceiling or the walls to bring the environment around them to life.
Choose catering, styling and floral installations that will tantalise the guests’ sense of taste, touch and smell.
Incorporating a sensory experience with the use of simple but smart audio-visual can transform any event from mundane to magnificent.
3. Engage a tech supplier to help design a unique human connection
With a multitude of tech options out there, it can be hard to know where to start when planning your next event. Here’s a hot tip: start by engaging an experienced technology partner early in the planning process.
This is where AV1 can help. AV1 offers the very latest in interactive experiences including; virtual reality, AI live captioning, event apps and RFID technology. They also design and produce the best of audio visual; including video and motion graphics, sound, vision and lighting design.
Most importantly, AV1 is there to help you creatively plan a tech-savvy event that connects your guests to each other, to your brand and to your message.
Planning from a holistic approach and combining the human experience with the right technology will give your guests a highly engaging and cutting-edge event experience.
Need help designing a sensory journey that will resonate with your guests? Get in touch with the team from AV1 to start creating more personalised event experiences.
https://www.eventbirdie.com/supplier/av1 | https://av1.com.au/
AV1 has offices in Sydney, Melbourne, Brisbane and Geneva and provides audio visual services for events all over the world.