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A beginner’s guide to Facebook Analytics
Social media experts all agree, a Facebook page that is not managed strategically, is not worth doing. Random content posted on an ad hoc basis will not do your brand any favours but luckily, there are some free and easy-to-use tools to help you strategise like a pro.
Check your posts
Use the Facebook Insights Tab for monthly reporting
By going through your results – checking reach and engagement, as well as call to action responses, you are enabling yourself to see what is working and what is not. Like all marketing, you do need to try new things, however if you see something is clearly not working, it is time to pull the pin.
Set a strategy and measure your outcomes
Guest post by Lauren Lacava | Black & White Marketing
Lauren Lacava has over 18 years’ experience in sales, marketing and management and is the Fearless Leader of Black & White Marketing, a Melbourne-based consultancy and marketing agency that provides real advice and effective marketing solutions to help events businesses grow.