OK, #eventprofs, let’s get back on track…
First, let’s take a moment to readjust our mindset… Yes, 2020 has been an unexpected kick in the guts. Yes, we’re hurting financially, emotionally and mentally. And yes, the future is a little hard to predict.
BUT, as a hard-arse event professional who can work through the toughest of bump-ins, the busiest of schedules and make a budget stretch (and stick) like Blue Tack on a hot day, – YOU CAN GET THROUGH 2020 AND COME OUT SWINGING!
There’s no point in wallowing in the proverbial muddy waters over it. Instead, let’s work on ways to get back on track.
To quote my new favourite show, Bluey – “dust yourself off and keep going!”
Now that we’ve got that sorted, let’s look at ways we can focus on getting back on track…
Now is the time to reach out and connect with your fellow industry peers. Sure, we can’t “reach out and touch somebody”, but an email, text message or even a socially distanced meet-up is enough to get the momentum going. We need human connection to thrive – our industry literally counts on it – so don’t be shy and connect in whichever way you’re most comfortable.
Our businesses are not going to get through this pandemic alone. Now is the time to start talking about collaborations. Whether that is via your traditional venue-supplier collaborations, or perhaps something a little outside the box – client-to-supplier or even competitor-to-competitor. Partnerships are the way forward in life and in business.
Online courses are currently thriving! Many event professionals have a lot more time on their hands but the extent of available online courses is a little overwhelming. Our tip – focus on subjects that interest you or allow you to upskill.
We also love short workshops that give you practical skills that you can apply easily and immediately.
I’m a strong believer in Karma – preferably the good kind. You help or be nice to someone because you can – rather than you want something in return – and BOOM, good things happen. OK, it’s not actually that easy, but it’s a much better strategy than being a grump.
Now is the time to harness those good vibes and start giving to each other. I’m not talking about giving “money”, I’m talking about giving knowledge, recommendations, advice, feedback, brain power.
This type of contribution is also a great way to build your personal brand and business authority – which will help your career and your business in the long term too.
The easiest way to do all of this is to just get started. Although we know that is sometimes the hardest part. So, stay tuned folks as we’re about to launch something to help you get it done. For Real Life!
If we’re not already email amigos, then make sure you do that now – we’re going to announce how we’re going to help you get back on track via email soon. Sign up here.