Getting to know Alex Williamson from FFA

It’s World Cup time and who better to get to know than the Event Manager for the Football Federation of Australia. This week we caught up with Alex Williamson, who shared with us her love of great food, planning events and a recent career highlight with the Socceroos...

Give us a snap shot of your career to date. Event Manager Alex Williamson

I have been at Football Federation Australia managing Corporate Events for 16 months and have enjoyed every moment of it.  The events range from press conferences, match day corporate hospitality, awards nights and gala dinners. Prior to working at FFA, I worked in the Prime Minister’s Office travelling and managing events nationally and internationally.  

The most memorable event you have worked on and why?

The most recent event that comes to mind is the Socceroos Farewell Dinner that FFA hosted at the Sydney Opera House a few weeks ago. We had the entire Socceroos squad, leaders from Government and business in the room to celebrate Australia and the Socceroos. The weather was perfect, the food was delightful and it was a great occasion to showcase the Socceroos and the excitement around the World Cup. 

Socceroos go to the World Cup

What are three personality traits that are required to succeed in the events industry?

Organised, adaptable and flexible.

If you could share one piece of advice to those starting out in the industry what would it be?

You can never be too organised. 

Favourite type of food?


How do you unwind after a big event?

A glass of champagne.

Favourite restaurant?

Toko in Surry Hills.

What is your ideal holiday destination?

Italy – food, wine and fashion!

What’s your drink of choice at an event?


It’s event day - heels or flats?  

Flats for sure! 

Best event styling tip?

Battery operated candles- genius! 

Favourite flower?


Why do you love your job?

Every day there is something new.