Getting to Know Cassandra Matwijow


Cassandra-MatwijowMeet Cassandra Matwijow. Currently the Business Development Manager, MICE at The Star Sydney, she started out 8 years ago with her own event management company. Her friends might think she only wines and dines, but we know better.... This hard working Event Pro regularly gives back to her industry and isn't afraid to ask for help when necessary. She's fun-loving and has some great advice on surviving in the events industry. Join us as we meet another fabulous event pro, Cassandra Matwijow...
 

Give us a snap shot of your career to date

I have been in the events industry for 8 years starting off with my own event management company I used to run on the side. As much as I loved planning events I have always had a background in sales and naturally moved into event sales within the Business Events Team at Sydney Olympic Park (SOP). After 4 years at SOP, I moved over to The Star Sydney where I have been for the past 10 months. I also sit on the NSW MEA Branch and Chair the Networking Sub-Committee. I love giving back to my industry.
 

The most memorable event you have worked on and why?

Being part of the winning bid team to host the 2018 Invictus Games in Sydney, specifically in Sydney Olympic Park. It was a great experience working with the Department of Premier Cabinet’s and collaborating with other venues across Sydney to ensure we could deliver the most accessible and successful Invictus Games, for both athletes, family and friends. The legacy this event will leave for Sydney will be nothing short of extraordinary. I’m also not going to complain about meeting his Royal Highness, Prince Harry.
 

What did you ‘learn the hard way’ when planning an event?

When I first started I always wanted to do everything myself and I didn’t always know best. I quickly learnt that you can’t and that you should accept help when offered… or even just ask for it. There is so much knowledge and experience in this industry with colleagues and friends willing to help and share their experiences. Take it all in!
 

What are three personality traits that are required to succeed in the events industry?

Passionate, flexible and approachable
 

If you could share one piece of advice to those starting out in the industry what would it be?

Make sure you have a work/life balance as you can easy burn out in this industry. You need to keep your mind, body and spirit healthy to perfrom to your best while you’re in the office, with clients or running the events.
 

What song always gets you on the dance floor?

Crazy in Love, Beyonce
 

How would your friends describe your job?

Wining and dining clients.
 

Describe yourself in two words?

Sociable, optimistic
 

Words to live by?

Do unto others as you want done unto yourself.
 

Where do you go for creative inspiration?

Pinterest. I find it’s the best inspiration for events, travel and fashion.
 

Favourite restaurant?

The New Shanghai.
 

Best event you’ve been to as a guest?

GQ Men of the Year 2017 at The Star Sydney, the event design, fashion and celebrity list were nothing short of exceptional.
 

What do you prefer, cocktail party or sit-down dinner?

Cocktail Party, I love that you can create a different vibe within a space and it gives you and your guests the ability to experience the company of all your guests.
 

What is your ideal holiday destination?

The Maldives or anywhere by the water.
 

Best fashion tip?

Dress for your body type, mix/match with classic pieces and current trends & only wear three different colours at once.
 

What’s your drink of choice at an event?

Ice cold Pinot Grigio
 

Favourite party theme?

Most iconic music videos