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Event Trends to Consider for 2017
It’s that time of year again when we highlight what is going to be on-trend in the world of events for the year ahead. Taking a look at last year’s post: 12 tips, trends and suggestions for events in 2016, we were pretty close to the mark and almost all of those tips are still relevant now.
However, in the post below we want to highlight some new ideas for your events in 2017. We also want to highlight the areas from last year that are going to get even bigger and more important for you to consider when planning your events this year.
Video is this year’s number one as it is quickly becoming one of THE most important elements for an event planner or marketer to consider. From creating customised video content to show at your events, to taking video footage during events to use for post-event promotion, as well as encouraging your guests to take live video to share on social media – it is so important that you plan for video to be part of your upcoming events.
The ability to film, edit, produce and promote video is now easier and more affordable than ever before, and with crazy stats about viewer engagement and social shares on the rise – video is killing radio, Powerpoint, print, blogs… everything! So, get on board and start producing!
READ MORE ABOUT VIDEO:
Video marketing for the events industry | Video Production: a must-have addition to your event
2. Greenery – colour of the year!
We think that this year’s Pantone Colour of the Year – Greenery – is spot on for 2017 and is going to set the tone for many elements of event planning this year.
As you will see further below, wellness, relaxation and outdoors are all going to make an impact on events this year and all these elements relate splendidly to greenery.
The colour is described as, “A fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Greenery symbolizes the re-connection we seek with nature, one another and a larger purpose amid a complex social and political landscape.”
Check out this little vid for some colour inspiration by Pantone:
Our quest for wellness and balance is back on the agenda (for a while there the focus was on comfort and nostalgia) … To enhance this longing for better health, Event planners should look to incorporate healthy options into their menus and give opportunities for their guests to relax and reflect within the event program. Whether your event is a full day seminar or a gala dinner – it can be quite draining for your guests to be concentrating and “on show” the whole time.
Chill out zones, silent reflection within breaks, gentle exercise and calming environments will all help your guests relax and be at their best for the entire event.
4. Add elements of outdoors and nature
The majority of us spend a lot of our time indoors in front of a computer. Giving guests opportunities to get some fresh air and spend some time outdoors is a great way to open their minds to new ideas. However, with every outdoor event there comes a (somewhat annoying, but necessary) wet weather plan.
Unlike some places in the world that just experience drizzle, here in Australia the heavens have a tendency to spring a sudden down pour washing out all the best laid plans.
The solution may be to incorporate elements of the outdoors inside and ensure that your event space flows from indoors to out seamlessly. This means that should the weather turn dark and stormy; your indoor space will still give that outdoors atmosphere – without the wet.
Dressing a room with an outdoorsy look and feel (think fake green turf, outdoor furniture, potted plants and foilage), is also a great way to create a calming environment for events that must be held inside.
5. More technology to do… almost everything to do with events!
By now you should have almost completely eradicated paper from your event planning tools.
There is software designed to help you do pretty much every element of your event planning – no more checking off a paper guest list, no more printing out schedules, no more paper handouts at events – everything should be online and in the palm of your (and your guests) hands (via a smartphone or iPad).
If you’re not already tech savvy, 2017 is the year to save a tree and get organised electronically.
P.S. This year we’ll be adding more product reviews of technology that can enhance your events and make planning easier. Don’t miss out! Sign up to our newsletter for weekly content.
6. Using data capture
Now that we’re all working and communicating electronically, there are some amazing ways that you can reach your guests pre and post events. Setting up a solid database and learning to capture data about your guests can help you tailor your experiences on a personal level.
The information you capture and how you use it will set you apart from others. Be creative and always respect people’s personal details.
7. Keep it small and make it niche
Creating smaller, more personalised events, or experiences within larger events, is on the rise. In a crowded, busy world, we all crave to be special and attending a large event can sometimes make us feel like just one of many.
Communicating with guests in a smaller, more personalised environment can have great results and see guests engage more with your message and brand.
Do you have a prediction for what will be on-trend in 2017? We’d love to hear your thoughts in the comments below.