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Five Tips to Help Promote your Events Business to Overseas Markets
AUSTRALIA is by far one of the world’s best destinations to host events. We have a plethora of great cities to choose from, exciting natural wonders to explore and on top of all that, Australians offer world-class, dinky-di, amazing hospitality.
1. Create your offer
2. Find your potential buyers
3. Tailor your pitch
4. Make it easy for the buyers to understand
5. Invite them to experience your product
- Create a short video presentation that showcases everything you have to offer, along with some client testimonials and a personal intro from yourself that you can send to clients online.
- Better still, create a VR presentation where buyers can have a virtual experience of your product without leaving their office! You could even post them a VR Google Cardboard with a welcome note.
- Meet them in person at AIME 2019 and create a personal connection first. Combine one of the two suggestions above, along with a friendly handshake, and some Australia memorabilia or goodies that relate to your business.