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How to Choose a Venue for a Product Launch
When choosing a venue for a product launch or brand activation there are a few key features that event planners tend to look for. For some, they start off looking for an event space that matches their brand style, but that can be tricky – the perfect venue to match a brand’s style rarely exists and if it does, many find that the venue is either too small, too big or not in the right location to work.
1. Central Location for Easy Access
2. Blank Canvas/ Clean Space
3. Natural Light
4. Ability to Black Out
5. Ability to Reveal
6. Car & Vehicle Access
7. Flexible Catering to Enhance the Product/ Brand/ Theme
BONUS Feature #8: Complimentary Surrounding Area & Events
Images: Examples of product launch events held at ZINC at Federation Square
Images: ZINC at Federation Square | Melbourne venue for product launches and brand events