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The Power of People + 5 Tips on Staffing Events
We all know that there are many elements that come together to make a great event, but surprisingly many event planners fail to neglect the power that people can have on your entire event – both good or bad.
To Neil, the staffing of conferences and events is critical.
Neil states, “You can’t expect to present the company’s best self, with iconic venues, inspirational speakers, extravagant stage production and networking parties but then hope the delegate gives you a pass on the ‘people’ experience.”
1. Don’t leave booking staff to the last minute
Don’t wait until your budgets are set to lock in the people element of your event, as you can tinker with staff numbers right up to the day before. This is important because you need to ensure you get access to the right people – people who work at conferences regularly and who know what delegates AND conference organisers want from the event.
At Mash, we have a core team of staff that have been with us a long time and we have an excellent training and onboarding process for when we need to expand our portfolio for really big events.
2. Let your staffing partner manage the staff, so you can focus on everything else
At Mash we consider ourselves event “partners” with the Organisers and are onsite to manage the people we put in place. We also ensure there is a dedicated ‘Leader’ to every 30 people we have onsite. People need strong leadership to excel.
3. Start the briefing process early and be specific
Do not leave the staff briefing to the event day – there is never enough time!
We recommend you start the filtering information to the staff at least one week prior. We do this so that our people feel like a critical part of the event.
Try to keep the information concise and relevant to the role that the staff member will be fulfilling. We also recommend bespoke briefs are created for each people component (aka role).
4. Get the staff into venue the day before
By getting staff into the venue the day before they are better able to understand the space and it gives them plenty of time to ask questions. There is never enough time to properly brief staff on the morning of the event, so get on the front foot and be prepared.
5. Say thank you and lead with positive reinforcement
This is a personal passion point of ours. With over 8 years’ experience and delivering in excess of 600 events, we believe that people respond positively to gratitude and empathy. This will make a great staff member work even harder and will even make the weakest member of the team improve.